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StarCall helps kick off currency PPM for KLNO/Dallas

See the analysis from Anthony Acampora at here

courtesy of

Houston PPM Test Results

We conducted a StarCall promotion for one of our clients in the Houston market. The promotion was done strictly to see what kind of impact a StarCall call-out blast would have in the PPM environment. The message was an invitation to listen to the station at a specific day and time, call-in and win cash.

Here are the results of that mornings' audience shares, measured against the base share for that month

PPM Test Results
(Click on PPM Test Results link - PDF file opens in a new window)

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